Creative Direction/Strategy/Sponsor Acquisition/ Video & Event Production

Over eight years of consulting work with Alife spans many different areas. Projects have ranged from concert and video production with various bands including Cypress Hill, Blood Orange, Ghostface and King Krule, events for World Cup 2014, video interviews with artists and secured media partnerships. Procured a World Cup 2010 partnership with Umbro that included a month long pop-up store, a performance by Drake and a branded video with more than 1 million views. The most recent collaboration with the brand focused on refreshing the brand's image by booking Princess Nokia, Onyx Jazz Collective, Surfbort and Cable to perform alongside established acts including Redman and Raekwon.

Obtained sponsors including the following: Umbro, Warner Bros. Records, Pro-Keds, Red Bull