Brokered strategic partnership with Mike’s Hard and Malbon Golf for the Buckets Cup Challenge Series. Including exclusive content and category exclusivity at activations.

Provided creative srtategy and direction during the pitch process.

Agency: VCCP

Brought Primark together with Maryam Nassir Zadeh for a limited edition bag, The Herald, to celenrate the opening of their new US flagship store.

Had the privelege of wearing many hats on this project including Creative Direction, Partnership, Strategy and Influencer Casting.

Founder/Executive Producer

Parks Department is a community driven platform that uses video, live experiences, radio and clothing to connect with collaborators, people who make content for fun and like minded people around the world.

Cultural Strategy

Identifying cultural leaders for Nike’s SNKRS app.

NYC cultural landscape consultant for global HQ teams.

Creative Producer, “Surf Eyes”

White Claw wanted to show that you truly can “Surf Anywhere” with the participation of pro surfers. Edits were cut down fro social and the long form made its debut at SXSW.

Director - Jerry Ricciotti

Agency - VCCP

Creative Director/Executive Producer

This Tracy Antonopoulos directed film was made for Peroni beer. Branded content without the branding. Evoking classic Italian cinema with nods to Tarantino and Wes Anderson, "The Magic Word" premiered in the NYT's T Magazine.

Executive Producer

Three videos for Max&CO's Autumn/Winter 2014 season featuring Pernille Teisbæk, Hanneli Mustaparta and Quentin Jones.

Executive Producer

Re-strategized experiential brief developing a museum style installation and commissioning innovative Creative Director Jen Brill. 

Creative Strategy/Brand Partnership

Approached Converse's ad agency about bringing Kid Cudi and the brand together as he is a major fan of the Chuck Taylor All Star. The strategic idea was to apply Cudi to the narrative of an ad campaign, which was meant to focus on emerging creatives, as someone who achieved success and espoused the same ethos as many of the young artists and musicians Converse was focusing on. Cudi recorded a song and music video, "All Summer", featuring Vampire Weekend's Rostam Batmanglij and Bethany Cosenito of Best Coast. The project's success online lead the brand to make major above the line ad buys, including the MTV Video Music Awards and season premiere of Gossip Girl. 

Creative Direction/Strategy/Sponsor Acquisition/ Video & Event Production

Over eight years of consulting work with Alife spans many different areas. Projects have ranged from concert and video production with various bands including Cypress Hill, Blood Orange, Ghostface and King Krule, events for World Cup 2014, video interviews with artists and secured media partnerships. Procured a World Cup 2010 partnership with Umbro that included a month long pop-up store, a performance by Drake and a branded video with more than 1 million views. The most recent collaboration with the brand focused on refreshing the brand's image by booking Princess Nokia, Onyx Jazz Collective, Surfbort and Cable to perform alongside established acts including Redman and Raekwon.

Obtained sponsors including the following: Umbro, Warner Bros. Records, Pro-Keds, Red Bull